Increasing forecasting accuracy of trend demand by non-linear optimization of the smoothing constant

نویسندگان

  • Sudipa Sarker
  • Mahbub Hossain
چکیده

INTRODUCTION The pharmaceutical industry is both blessed and cursed by data. There are a number of data sources and inputs available for Time Series (TS) analysis: total prescriptions, new prescriptions, total units, units by stock keeping unit, units by strength, days of therapy, patient days, retail units, hospital units, sales to wholesalers, retail pharmacy inventories and so forth[1]. In this paper actual sales data of a blockbuster product of a local pharmaceutical industry is used and analyzed by using the EXCEL spreadsheets. Planning Manager, Renata Limited, Dhaka-1216, Bangladesh *Corresponding email: [email protected]

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تاریخ انتشار 2010